Neesa

Rice Related Facts

• History Of Basmati Rice

  Basmati Rice is a simple grain, yet throughout history it has been on royal menus of various cultures as the main dish. From the pilav of Turkey, polou of Persia, pilafs of the Steppes, the isotos and paellas of the Mediterranean, to the pulau of India it has been served to great sultans, maharajahs, shahs and emperors. Spices, nuts, dried fruits, vegetables and herbs are a natural for Basmati rice. Basmati rice transforms rice dishes into extraordinary meals.

  Also known as the "Queen of Rice", this highly aromatic grain that is long and elegantly thin, has originated from Vasumati which means earth recognized by its fragrance. The full exposition of the word is from Hindi. Bas originating from Prakrit Vas which has a sanskrit root- Vasay connoting aroma; and mati from mayup meaning ingrained from the origin. Common usage has changed Vas to Bas while joining bas and mayup the latter changed to mati.. Thus the word Basmati originated. According to Ayurveda, Basmati, the king of all varieties of rice, is saatvic or pure, is nourishing for the body tissues and is easy to digest.

  Basmati Rice has been cultivated at the foot of the Himalayan mountain ranges in India for thousands of years. The rivers Yamuna and Sutluj irrigate the Basmati paddy fields in Haryana and Punjab respectively. To obtain the correct aroma and flavor of Basmati rice, proper ageing is required to reduce its moisture content. The best quality Basmati rice comes from the old Karnal district, known as the 'rice bowl of India'. Basmati is now grown in Karnal, Panipat, Kaithal, Kurukshetra and Ambala districts of Haryana. It is also grown in Punjab, Dehradoon region of Uttranchal and Jammu region of Jammu & Kashmir.

• Word Wide Basmati Rice

  Where is Basmati Rice coming From? A GLOBAL TRADE - RELATED OVERVIEW

  Rice contributes on 20% towords human calorie intake of the world population and 30% of Asian population. Worldwide paddy rice crop was 668 million tones in 2008, while rice trade during the year 30 million tones. Trade represented 7% of overall rice cropping. Basmati rice export counts for high value and low volume. Although Basmatti crop is primarily from two countries, specific data related to Basmati export are scarce. Basmati trade constituted 8.3% of rice world trade during 2008, with a record of 2.45 million tonnes. Recent volatility of prices affects rice trsde market, but less Basmati price that is still the higest on world rice market.

  This paper depicts the present situation of Basmati trade and its business prospects as a tradable commodity by analysing recent data. Basmati is now a trade - oriented commodity and its price premium attracts number of stakeholders, even when they are far from the original area of cropping.

  Hence a clarification of area sown and seeds lines variety might enhance authenticity of Basmati and would allow to improve reliability of Basmati supply chain actors as well. This will act in favour of a more sustainable market for Basmati as Geographical Indication.

• Why bush foods

  Our state of the art Next Generation Technology Rice Mill have all Imported Rice Equipments baswed on latest technologies:

  Cimberia Technology from Denmark.
  Brook sylos from US.
  Paddy Dehusker and Expiration from Buhler Germany.
  Graders From Carter Day USA,
  Destoners, Whiteners and Polishners from Buhler Germany,
  Z 4 + Sortex machine from Buhler germany.
  USFDA Food Grade Epoxy flooring.

  ALSO WE ARE PROUD TO CONFIRM THAT OUR RICE MILL IS CERTIFIED WITH ISO 22000:2005 HACCP, BRC, SA 8000 AND KOSHER.